Google AdWords and Facebook have new marketing features. Check it out.
By Paul Salley, Manager of Marketing Strategy & Business Development
It is no secret that there are a few digital marketing platforms that set the gold standard for key performance indicators (KPIs) regarding growing your bottom line. Two of these proven platforms are Google AdWords and Facebook. There is continued competition that challenges these marketing juggernauts. Some of these competitive platforms have niche strengths that outshine specific components of the AdWords and Facebook platforms. However, very few can touch the expansive features these two giants provide to digital marketers.
The market for teams continues to evolve. REAL Trends merger and acquisition consultants have advised, valued or brokered several transactions in the last six months.
Development in this industry revolves around recruiting, retention and training rather than engineering.
By Scott Wright, Director of Mergers and Acquisitions
Valuing residential real estate brokerage firms certainly has its intricacies given the unique characteristics that set this industry apart from others.
Lessons remembered—learn from leaders where tomorrow’s opportunities and threats lie.
By Steve Murray, publisher
From 2006 to 2015, no REAL Trends top 100 ranked brokerage grew more than Mike Prodehl’s firm. Through three different, sizable acquisitions, the firm grew over 252 percent. REAL Trends caught up with Prodehl to find out what circumstances led them to lead all major brokerages in growth through a very difficult period.
Your CRM should be the hub of all things technology in your brokerage. It should be the glue that ties your sales associates to your firm and provides so much value that sales associates aren’t afraid to share their contacts. Most importantly, having a feature-rich CRM positions sales associates and teams for growth.
Agents share what they most need from their firm’s office space.
By Deirdre LePera, Director of Business Development
Many real estate brokerages have faced a reconfiguration of their office space in the last 10 years, whether it was to keep the doors open during the recession or keep up with attracting talent during the housing recovery.